Our mission

A more capable and empowered world.

At bubble, we build enduring robotic systems for students and industry to create a more capable and empowered world.

Why bubble STEM exists

A product should not be a closed endpoint.

Most technology today asks kids to be users, not builders — to press play, not take anything apart. bubble starts from the opposite premise. A kit that only knows how to be a drone teaches a narrower lesson than a kit that can become a drone, a rover, a boat, or a hovercraft, and then get taken apart and rebuilt into something nobody thought of yet.

That is not really about the drone. It is about giving a child room to imagine something, build it, test it, watch it break, figure out why, fix it, and make it better.

A child who has taken a system apart and put it back together approaches an unfamiliar problem differently than one who has only ever pressed play — in a classroom, in a workshop, and eventually in a career nobody has invented yet.

A hands-on environment representing exploration, building, and discovery
The goal is not simply to use a system. It is to understand it well enough to question, repair, and improve it.
Our position

bubble is not anti-technology. bubble is pro-agency. We are not trying to pull young people away from the technology of the future. We are preparing them to enter it with imagination, judgment, and the confidence to help shape it.

The vision of two people

Two backgrounds, one conviction.

bubble grew from two different ways of seeing the same problem: one through systems and engineering, the other through people, service, and responsible leadership.

An engineering environment representing Michael's hands-on systems background
Victoria

The human side of the system.

Victoria’s part of the story comes from a more human perspective. She holds a degree in business entrepreneurship and spent years in hospitality and service industries, including training shaped by the Ritz-Carlton, before moving into Human Resources and Human Resources Business Partnership.

This level of human care translates into putting people, resources, and environment at center stage. Where every customer interaction holds an opportunity. How can we operate in a way that makes the world and the people in it, better? This is felt in our consulting services, product development, and more.

Her perspective helps keep the company grounded in the people who will actually use our products, teach with them, depend on them, and carry the experience forward.

Michael

A builder’s way of thinking.

Michael’s part of the story comes from a lifetime spent taking things apart and figuring out how to put them back together. He wrote his first programs on a DOS-era school computer, worked in the early days of the web, and went on to study aviation, aerospace, systems engineering, and psychology.

In the years since, he has built and repaired drones, aircraft, cars, robotic platforms, prototypes, and manufacturing systems — moving constantly between engineering theory and the harder work of making something hold up in the real world.

He thinks in systems: how the parts interact, how something will fail, whether it can be repaired, and what someone will actually learn by using it.

A welcoming environment representing Victoria's people-first leadership background
Together

Engineering discipline, carried by human care.

Between the two of them, bubble developed a rare pairing: an engineer who thinks in systems, and a people-first leader trained to make every interaction matter.

That is why bubble’s kits are built to be taken apart and understood. We don’t believe any dream is too big, and why people are at the forefront in our operation practices. Working to provide high caliber customer service, leveraging feedback improvement systems, and products that make people better.

Leaving room for imagination

Creativity often appears when every quiet moment is not filled for us.

As parents, Michael and Victoria found themselves thinking harder about the relationship their own children would have with technology. Together, they wanted to build something that rewarded curiosity and patience over passive entertainment.

It shows up in small, ordinary ways: more unscheduled time, more time outdoors, and a genuine surprise at how much invention fills the space. In a waiting room or a stretch of traffic, their children count colors, name the cars going by, notice details, and invent games out of what is around them.

No single household choice creates that outcome, but the experience has reinforced what they already believed: give a child room, useful tools, and permission to create their own engagement, and they often will.

Our vision

Leaving our mark and encouraging the next generation to pass it on.

We envision a world shaped by mutually beneficial relationships, where the generations we cultivate grow into original thinkers and changemakers — setting a standard for using technology to create rather than merely consume. Where not only have our solutions transformed business, but the new generation continues to push the envelope in business continuing that standard.

Our philosophy

The systems we create today shape the people who inherit tomorrow.

Technology should move people forward, not push them away. Behind the scenes, that means building with care and foresight: better materials, better processes, and better decisions, even when no one sees them directly.

We want to help organizations implement systems that leave them better than before, while inspiring the next generation to build a better tomorrow.

Our values

How the mission becomes daily practice.

01

Care

We show care in our work, in how we treat employees and customers, and in the details people may never see.

02

Creativity

We build products that invite imagination and approach difficult problems by looking beyond the first obvious answer.

03

Honesty

We communicate clearly, represent our work truthfully, and deal honestly with the people who place their trust in us.

04

Collaboration

We recognize that better systems emerge when engineers, educators, customers, and partners are able to contribute meaningfully.

05

Stewardship

We strive to be responsible stewards of the environment, time, resources, and finances. The systems we create should reflect that responsibility over their full useful lives.